Substantive Polling

We speak of a politician being poll-driven in only negative terms. The implication is that if a pol uses polling to help set their governing strategy they are simply pandering. In this op-ed Friedman describes a way in which polling data is incredibly useful in real governance. It's using polls to understand what is being heard. And then tailoring your message accordingly, not to manipulate, but to inspire or lead the people toward greater good.